Alex Burmaster
Opinion
13 March 2020
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As sports competitions around the world are suspended, Alex Burmaster, co-founder of sports marketing platform caytoo, offers advice for how brands can salvage their investments in sponsorship programmes.
Opinion
13 November 2019
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As the dust settles on the 2019 Rugby World Cup, Alex Burmaster of sports marketing platform caytoo picks out his favourite sponsor activations which highlight sponsorship best practice.
Opinion
18 September 2019
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With the Rugby World Cup about to kick off in Japan, Alex Burmaster of sports marketing platform caytoo crunches the numbers around sponsors and media coverage .
